Quantum:
Rebrand, Complete Brand Guidelines and Supporting Collateral

The Quantum Group is known for high quality printing and specialty coatings. While their services have evolved over the years to include sophisticated technological capabilities beyond printing, the company was still marketing itself like a traditional printing company. The new Quantum brand provided a distinctive verbal and visual platform for marketing. The “Leap Ahead” marketing program gave Quantum a unified platform to help explain and sell their services to all key markets. Quantum was re-invented and re-energized.

I sourced and collaborated with an illustrator from the Netherlands to develop a library of illustrations for the Quantum rebrand. The illustration gave Quantum a range of flexibility to show the markets they served and the services they provided. Since Quantum is a printer, using color was key. Also, because their primary customers are “creatives” the goal was to differentiate from the competition by showcasing compelling, fun creativity. This brand and the illustrations won numerous creative awards. 

Deliverables: Illustration art direction, brand guidelines design and writing, website design, marketing collateral design