Optimas:
New Brand, Brand Guidelines, Marketing Collateral

Optimas is a tech-enabled industrial manufacturer-distributor that delivers fasteners, inventory management and production solutions. In developing the new brand, creative exploration lead to a solution re-introducing Optimas as more than the sum of the “parts” they are commonly known for and a tagline and visuals driving “Efficiency Up.”

Deliverables: Create a new visual brand; design and write brand guidelines; design support materials for the brand including stationery, corporate brochure, technology sell sheets, case studies, product line card, product catalogs, advertising, trade show support, PowerPoint presentations, promotional give-aways, brand apparel and vehicle designs; and act as an agency of record for all marketing collateral