Baxter:
International Rebrand, Advertising, Marketing Collateral

Baxter is an international healthcare company that has been committed for over a century to saving and sustaining lives and elevating patient care. An evolution of the company through acquisitions and divested services and products required that a brand assessment be conducted. An updated brand was designed, along with new intranet and printed guidelines detailing every need and medium, a centralized image bank and downloadable templates. This user-friendly system continues to drive the success of this global brand identity.

Deliverables: International brand audit and rebranding, brand standards, printed guidelines for employees/designers/web, SharePoint intranet site design, wordmark update, divisional identities, photography, iconography, advertising, marketing collateral, corporate brochures, product brochures, annual reports, internal programs, philanthropy programs, plasma graphics, videos, e-mail marketing, trade shows, signage, environmental graphics, packaging/labeling and much more